I’ve worked with nonprofits from the local level all the way up to the national level – but all under $3 million dollar budgets. When your organization is that small, you need to be efficient and effective. Here’s some of the best tips I’ve collected.
Getting a Head Start: Preparing for Peer-to-Peer Campaigns Before Giving Tuesday
Welcome to the next chapter in our series on making a difference with Giving Tuesday and peer-to-peer fundraising. Check out the first one here. Today, we're diving into the crucial steps to take before Giving Tuesday even arrives. With a little early preparation, you can supercharge your peer-to-peer campaign for maximum impact. Kickstart Your Campaign Timeline: 2-3 Months Before: Begin by rallying your supporters. Reach out to your dedicated team of volunteers, donors, and advocates. Let them know what's coming up and how they can get involved. 6-8 Weeks Before: Craft your campaign message. What's the heart of your cause, and how can you share it in a way that tugs at heartstrings? Your message should be clear and compelling. 4-6 Weeks Before: Start promoting your campaign. Utilize social media, email newsletters, and your organization's website to generate buzz. Encourage your supporters to save the date and
Unlocking the Potential of Combining Giving Tuesday and Peer-to-Peer Fundraising
About Giving Tuesday and Peer-to-Peer Fundraising In today's realm of modern philanthropy, there are two popular trends that blend well together: Giving Tuesday and peer-to-peer fundraising. Giving Tuesday, first introduced in 2012, was created as a counterbalance to the post-Thanksgiving consumer frenzy of Black Friday and Cyber Monday. Giving Tuesday established a dedicated day for charitable action, and its rapid adoption worldwide underscores its potential as a significant fundraising event. Peer-to-peer fundraising is deeply rooted in leveraging an organization's existing supporters. Instead of organizations directly approaching potential donors, this strategy empowers dedicated supporters to fundraise on their behalf. The true strength of this method lies in its ability to tap into personal connections, thereby expanding outreach and significantly increasing the likelihood of contributions. Putting it All Together When you marry the time-sensitive nature of Giving Tuesday with the approach of peer-to-peer fundraising, the benefits multiply. Organizations
About that Culture of Philanthropy…and how you get it.
Lately, I’ve been reflecting on my organization and its "culture of philanthropy." I'm trying to figure out how I can help my co-workers understand the role they play in development. This is one of the most basic keys to success in fundraising. Right now, my main concern is consistently cultivating and communicating with donors. It’s clear that I need to reinforce some basic principles with staff. Where better to start getting back to basics than focusing on the elements of the organizational culture to develop, according to research by the Evelyn & Walter Haas, Jr. Fund. This research identifies four key components in a culture of philanthropy: Shared Responsibility for Development Integration and Alignment with Mission A Focus on Fundraising as Engagement Strong Donor Relationships When I look at these four elements of our organizational culture, I can think of a few places to start... Shared Responsibility &
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As a development professional for over 15 years in small nonprofits, I can help you improve and integrate your development and marketing systems and get the most from new tools and technologies so you can create diversified and sustainable funding for your organization.
