Getting a Head Start: Preparing for Peer-to-Peer Campaigns Before Giving Tuesday

Welcome to the next chapter in our series on making a difference with Giving Tuesday and peer-to-peer fundraising. Check out the first one here. Today, we’re diving into the crucial steps to take before Giving Tuesday even arrives. With a little early preparation, you can supercharge your peer-to-peer campaign for maximum impact.

1. 2-3 Months Before: Begin by rallying your supporters. Reach out to your dedicated team of volunteers, donors, and advocates. Let them know what’s coming up and how they can get involved.
2. 6-8 Weeks Before: Craft your campaign message. What’s the heart of your cause, and how can you share it in a way that tugs at heartstrings? Your message should be clear and compelling.
3. 4-6 Weeks Before: Start promoting your campaign. Utilize social media, email newsletters, and your organization’s website to generate buzz. Encourage your supporters to save the date and get ready to fundraise.
4. 3-4 Weeks Before: Create a detailed plan for your Giving Tuesday campaign day. Who will be responsible for what? How will you measure success? Having a clear strategy in place will make the big day run smoothly.
5. 2-3 Weeks Before: Reach out to your supporters again, reminding them of the upcoming campaign. Share success stories or testimonials to build excitement.
6. 1-2 Weeks Before: Make sure all your tools are ready. Ensure your website or fundraising platform is set up, and your donation page is easy to use. Set up a shared folder to house all the campaign images and resources for the P2P fundraisers. Host a training event or distribute the P2P workbook to your supporters to help them get ready.
7. 2-3 Days Before: Send out a final reminder. Use every communication channel available to remind everyone about Giving Tuesday and how they can participate.
8. On the Day: It’s time to launch your campaign! Keep your messaging consistent and motivate your supporters to spread the word and start fundraising.